Stories

The LEGO Group teams up with Sesame Street to inspire young children to fall in love with nature

The LEGO Group teams up with Sesame Street to inspire young children to fall in love with nature

BILLUND, Denmark, 27 October 2026: The LEGO Group and Sesame Workshop, the global nonprofit behind Sesame Street, have launched three new videos, funded by the LEGO Foundation, encouraging children aged 4 to 6 to discover the natural world through play.

The LEGO Group to move its London Hub to 76 Southbank

The LEGO Group to move its London Hub to 76 Southbank

LONDON, May 1, 2025: The LEGO Group today announced it will move its London Hub from Farringdon to 76 Southbank in 2027.

What makes a LEGO® workplace click?

What makes a LEGO® workplace click?

The LEGO Group’s workplace teams create state-of-the-art spaces where the magic of the LEGO® brand takes shape.

Five simple ways families can make more room for play

Five simple ways families can make more room for play

Mass balance without guardrails becomes a risk. With guardrails, it can be a bridge.

Mass balance without guardrails becomes a risk. With guardrails, it can be a bridge.

Scale needs to match integrity, and at the LEGO Group, we focus on what we can credibly claim. Mass balance certification lets us attribute renewable inputs to the materials we buy but it doesn’t mean any single brick contains a set percentage of those materials. Clarity matters, and that’s why clear, global guardrails are needed to define mass balance and uphold transparency around the approach. Without them, it is at risk of being diluted through misleading claims that can undermine credible progress.

Helping kids open up – one LEGO brick at a time

Helping kids open up – one LEGO brick at a time

If they can’t say it, build it

The LEGO Group announces next phase of growth for Monterrey, Mexico manufacturing site

The LEGO Group announces next phase of growth for Monterrey, Mexico manufacturing site

MONTERREY, MEXICO, 24 September, 2026: The LEGO Group today announced plans to further strengthen its manufacturing footprint in the Americas through a more than US $400 million investment in its Monterrey, Mexico factory. The expansion will add new packing and warehousing capabilities to the site, supporting long-term growth in the region.

Ciao, Venice: The LEGO Group floats new Icons set

Ciao, Venice: The LEGO Group floats new Icons set

BILLUND, DENMARK, 15 OCTOBER 2026: Venice’s iconic canals and centuries-old character are being celebrated today as the LEGO® Icons Venetian Neighbourhood (11388) set is revealed. With 5,682 pieces, this is one of the most intricate city dioramas in the LEGO Icons collection and marks the first time the LEGO Group has created a cityscape-style display model of this scale, inviting builders to capture the romance, rhythm and remarkable architecture of Venice with LEGO elements – no passport required.

[copy] Builders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation

[copy] Builders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation

LEGO® Friends reveal three new sets at magical Unicorn Café pop-up

LEGO® Friends reveal three new sets at magical Unicorn Café pop-up

Builders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation

Builders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation

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About LEGO®

LEGO is a renowned Danish toy company known for its interlocking plastic bricks. The company was founded in 1932 by Ole Kirk Christiansen and has its headquarters located in Billund, Denmark. Ole initially started the company as a carpentry business but later transitioned to making wooden toys. The name LEGO is an abbreviation of the Danish words leg godt, which means play well. LEGO's main product is its iconic interlocking plastic bricks, which can be used to construct various objects such as buildings, vehicles, and even whole cities. Over the years, LEGO has expanded its product range to include themed sets based on popular movies and franchises, such as Star Wars, Marvel superheroes, Harry Potter, and more. LEGO also offers various playsets aimed at different age groups, ensuring that customers of all ages can enjoy their products. On a global scale, LEGO operates in more than 140 countries and has numerous subsidiaries, joint ventures, and partnerships. One notable subsidiary is the LEGO Education division, which focuses on creating educational products and services that promote learning through play. LEGO also has partnerships with various entertainment companies, including Warner Bros. LEGO holds a strong market position and is widely recognized as one of the leading toy manufacturers globally. The company has experienced consistent growth over the years, with its annual revenue reaching billions of dollars. LEGO's success can be attributed to its strong brand image, high-quality products, and commitment to promoting creativity and imagination through play. In terms of competition, LEGO faces challenges from other toy manufacturers and the ever-growing digital entertainment industry. To adapt to changing market dynamics, LEGO has embraced digital platforms and released video games and mobile apps that complement their physical products. One major event in LEGO's history was its financial crisis in the early 2000s. The company faced deep losses, and its survival was at stake. However, LEGO successfully turned its fortunes around by focusing on its core strengths and introducing new product lines. Furthermore, LEGO's partnership with the movie industry, through the release of films like The Lego Movie, has significantly boosted its popularity and success. Currently, LEGO continues to innovate and expand its product range. It remains a beloved brand worldwide and enjoys a loyal customer base. The company is committed to sustainability efforts, aiming to use sustainable materials in its products and packaging by 2030. With a rich history and bright future, LEGO continues to inspire creativity and play in children and adults alike across the globe.

Contact

Billund, Europe, Denmark

hello@lego.com

lego.com