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LEGO® Friends reveal three new sets at magical Unicorn Café pop-up

  • Three new LEGO® Friends sets launching 1 January 2027 make their debut at a LEGO Friends Unicorn Café pop-up experience in London, bringing new Heartlake City adventures to life.
  • A LEGO set, turned Musical setting, turned live-experience pop-up: The LEGO Friends Unicorn café set come to life in three ways
  • Families can get a first look at the new LEGO Friends sets, alongside hands-on building, musical screenings and photo opportunities at the free pop-up, running 29–31 October.

LONDON, UNITED KINGDOM, 28 OCTOBER 2026: Today, the LEGO Group unveiled three new LEGO® Friends sets, launching 1 January 2027. The reveal took place at the LEGO Friends Unicorn Café pop-up at Potters Fields Park, London, which is open for fans from 29–31 October, with free tickets available here.

 

Fans can step inside the LEGO Friends Unicorn Café pop-up experience, that’s inspired by the LEGO Friends Unicorn Dream Café set and one of the scenes from LEGO Friends: Heartlake The Musical.

With a ticket at-hand, visitors can enjoy exclusive screenings and sing-along moments from the musical, take part in hands-on building challenges and build-alongs, create a take-home model, explore themed spaces, capture shareable photos, and enjoy themed drinks and treats. The experience offers families and fans of all ages a playful way to celebrate creativity, friendship and self-expression.

 

 

 

 

 

The three new LEGO Friends sets are packed with opportunities for imaginative play, from celebrations on the move to shopping trips with friends and adventures with much-loved pets.

Ready to get the party rolling? The LEGO Friends Friendship Party Bus allows fans to hit the road for a nonstop mobile celebration. The 676-piece set offers builders fun play experiences such as a private pool with rooftop slide, karaoke microphones and a cupcake party. The set includes Leo, Allya, Liann, Daisy and Churro the cat.

 

A fun day out! The LEGO Friends Heartlake City Shopping Mall is a 843-piece set and designed for play and storytelling. It features Irene, Nova, Liann and Leo. Together they can hit the shops, ride the working elevator or play with the working toy vending machine.

 

The ultimate furry friend retreat! The LEGO Friends Petcare & Play Center, invites fans to take their LEGO Friends pets to a relaxing and fun retreat with Leo, Nova and Amara, together with Peanut the dog, Churro the cat, Brownie the bunny and axolotl Bubbles. The pets can slide, balance on the seesaw or climb the brick-built cat tree. The set contains 366-pieces.

The new LEGO Friends sets will be available worldwide from 1 January 2027 via retailers, on LEGO.com and LEGO Stores.

Fans can step inside the world of LEGO Friends at the Unicorn Café pop-up in London. Free tickets can be booked here, with spaces available on a first-come, first-served basis.

Watch LEGO Friends: Heartlake The Musical now on the LEGO YouTube channel.

Notes for editors

LEGO® Friends Friendship Party Bus

  • Age: 7+
  • Price: 59,99 EUR/59,99 USD/54,99£
  • Pieces: 676
  • Product No.: 42718
  • Dimensions: Measures over 6.5 in. (16 cm) high, 8.5 in. (22 cm) long and 4 in. (11 cm) wide
  • Available: 1st January 2027

LEGO® Friends Heartlake City Shopping Mall

  • Age: 7+
  • Price: 99,99€ / 99,99$ / 89,99£
  • Pieces: 843
  • Product No.: 42719
  • Dimensions: Measures over 9 in. (22 cm) high and 16 in. (40 cm) wide and 7.5 in. (19 cm) deep
  • Available: 1st January 2027

LEGO® Friends Pet Care & Play Centre

  • Age: 7+
  • Price: 49,99 EUR/49,99 USD/44,99 £
  • Pieces: 366
  • Product No.: 42709
  • Dimensions: Measures over 5.5 in. (14 cm) high, 8 in. (20 cm) long and 4 in. (10 cm) wide
  • Available: 1st January 2027

About the LEGO Group ​
​​
​The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

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About LEGO®

LEGO is a renowned Danish toy company known for its interlocking plastic bricks. The company was founded in 1932 by Ole Kirk Christiansen and has its headquarters located in Billund, Denmark. Ole initially started the company as a carpentry business but later transitioned to making wooden toys. The name LEGO is an abbreviation of the Danish words leg godt, which means play well. LEGO's main product is its iconic interlocking plastic bricks, which can be used to construct various objects such as buildings, vehicles, and even whole cities. Over the years, LEGO has expanded its product range to include themed sets based on popular movies and franchises, such as Star Wars, Marvel superheroes, Harry Potter, and more. LEGO also offers various playsets aimed at different age groups, ensuring that customers of all ages can enjoy their products. On a global scale, LEGO operates in more than 140 countries and has numerous subsidiaries, joint ventures, and partnerships. One notable subsidiary is the LEGO Education division, which focuses on creating educational products and services that promote learning through play. LEGO also has partnerships with various entertainment companies, including Warner Bros. LEGO holds a strong market position and is widely recognized as one of the leading toy manufacturers globally. The company has experienced consistent growth over the years, with its annual revenue reaching billions of dollars. LEGO's success can be attributed to its strong brand image, high-quality products, and commitment to promoting creativity and imagination through play. In terms of competition, LEGO faces challenges from other toy manufacturers and the ever-growing digital entertainment industry. To adapt to changing market dynamics, LEGO has embraced digital platforms and released video games and mobile apps that complement their physical products. One major event in LEGO's history was its financial crisis in the early 2000s. The company faced deep losses, and its survival was at stake. However, LEGO successfully turned its fortunes around by focusing on its core strengths and introducing new product lines. Furthermore, LEGO's partnership with the movie industry, through the release of films like The Lego Movie, has significantly boosted its popularity and success. Currently, LEGO continues to innovate and expand its product range. It remains a beloved brand worldwide and enjoys a loyal customer base. The company is committed to sustainability efforts, aiming to use sustainable materials in its products and packaging by 2030. With a rich history and bright future, LEGO continues to inspire creativity and play in children and adults alike across the globe.

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