What makes a LEGO® workplace click?

The LEGO Group’s workplace teams create state-of-the-art spaces where the magic of the LEGO® brand takes shape.

With a recent expansion of its hub in Singapore, the LEGO Group has opened the doors to one of its newest playful workplaces. The space showcases how creativity, functionality and local character come together in a space full of energy and inspiration.

A LEGO workplace is more than just an office or a factory: it’s where colleagues come together to create experiences that inspire the world to play.

“If you put people in a bland corporate setting, it will be hard for them to inspire the builders of tomorrow,” says Rune Sanggård Andersen, the head of workplace design at the LEGO Group.

Rune and his team oversee the design of new LEGO workplaces as well as upgrades to existing ones, but their work is guided by the Workplace Innovation Team led by Timothy Ahrensbach. This team sets a global framework to ensure every LEGO workplace combines functionality with inspiration; ​ “so that wherever you are, once you walk through the doors, you’ll say, ‘Ah, that’s the reason I came to work here!’” says Tim.

In their approach, the designers try to balance a workplace’s functionality and its look and feel, says Rune. Each LEGO workplace should deliver the same high level of functional experience, no matter the location, but should also have its own unique personality reflecting its home country and the team it hosts.

“We like to say that we have one language but multiple dialects,” he says. “It has to be recognisable as a LEGO office, but we can do it in a million different ways.”

That ambition has taken shape most recently in Singapore, Boston and Vietnam.

Singapore: A playful hub for Asia-Pacific

Spanning more than 7,000 square metres across four floors, including a newly added expansion, the Singapore Hub takes inspiration from Singapore’s playgrounds to create a playful and inclusive workspace.

The result is a workplace that encourages creativity, collaboration and connection for the teams who work to deliver innovative play experiences to children across the region.

The Boston Hub: Colour with local character

At the Boston Hub, the LEGO Group’s US headquarters that opened in 2025, local touches bring Boston’s culture and history into the design.

A striking LEGO model of a mother duck leading a row of ducklings pays homage to the beloved book and famous Boston sculpture, Make Way for Ducklings. It also nods to the LEGO Group’s own history of wooden duck toys from the 1930s.

Vietnam: Creativity on the factory floor

Factories are usually highly functional. The workplace teams were determined that the new Vietnam factory should combine efficiency with creativity, giving colleagues a space that supports collaboration, problem-solving, and innovation.

Local artists helped create graphics and artworks that sit alongside impressive LEGO models, notably the stunning dragon mural which overlooks the entrance hall, built by colleagues in Jiaxing, China.

One myth they debunked was the belief that colleagues prefer to forget all about building LEGO creations during their break times.

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“When we interviewed teams, they said, ‘No way, we want as much LEGO play as possible!’” says Tim. “So we went all out,” positioning LEGO builds around the factory and in the break rooms, which also feature LEGO building tables, vivid colour schemes and, of course, great snacks.

In Singapore, Boston, and Vietnam, the workplace teams developed three very different environments, but with one unifying objective.

“It doesn’t matter whether you’re working in an office or operating a machine,” explains Rune. “We wanted everyone’s experience to be on the same amazing level, so we can hear them proudly telling visitors: This is the place where I work.”

A LEGO® workplace is designed to inspire, connect, and bring out the best in our colleagues — whether that’s at LEGO Campus, in our global hubs and offices, hybrid spaces, or manufacturing sites.

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About LEGO®

LEGO is a renowned Danish toy company known for its interlocking plastic bricks. The company was founded in 1932 by Ole Kirk Christiansen and has its headquarters located in Billund, Denmark. Ole initially started the company as a carpentry business but later transitioned to making wooden toys. The name LEGO is an abbreviation of the Danish words leg godt, which means play well. LEGO's main product is its iconic interlocking plastic bricks, which can be used to construct various objects such as buildings, vehicles, and even whole cities. Over the years, LEGO has expanded its product range to include themed sets based on popular movies and franchises, such as Star Wars, Marvel superheroes, Harry Potter, and more. LEGO also offers various playsets aimed at different age groups, ensuring that customers of all ages can enjoy their products. On a global scale, LEGO operates in more than 140 countries and has numerous subsidiaries, joint ventures, and partnerships. One notable subsidiary is the LEGO Education division, which focuses on creating educational products and services that promote learning through play. LEGO also has partnerships with various entertainment companies, including Warner Bros. LEGO holds a strong market position and is widely recognized as one of the leading toy manufacturers globally. The company has experienced consistent growth over the years, with its annual revenue reaching billions of dollars. LEGO's success can be attributed to its strong brand image, high-quality products, and commitment to promoting creativity and imagination through play. In terms of competition, LEGO faces challenges from other toy manufacturers and the ever-growing digital entertainment industry. To adapt to changing market dynamics, LEGO has embraced digital platforms and released video games and mobile apps that complement their physical products. One major event in LEGO's history was its financial crisis in the early 2000s. The company faced deep losses, and its survival was at stake. However, LEGO successfully turned its fortunes around by focusing on its core strengths and introducing new product lines. Furthermore, LEGO's partnership with the movie industry, through the release of films like The Lego Movie, has significantly boosted its popularity and success. Currently, LEGO continues to innovate and expand its product range. It remains a beloved brand worldwide and enjoys a loyal customer base. The company is committed to sustainability efforts, aiming to use sustainable materials in its products and packaging by 2030. With a rich history and bright future, LEGO continues to inspire creativity and play in children and adults alike across the globe.

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