Helping kids open up – one LEGO brick at a time
If they can’t say it, build it
Making an impact in the community
Nicole Stewart, Executive Director, Boston CASA, Inc., said: "Children who have experienced trauma often carry feelings that are too big and complicated for words alone. Build Big Feelings offers a powerful, play-based way for our children to express what is happening inside, while helping caring adults listen, understand, and respond with compassion. We are so excited for this initiative that honors the healing power of play and strengthens the trusted connections our children need to thrive.”
If you and your kids have had a tough day, Build Big Feelings can help you unbottle those emotions and make sense of what’s going on, one build at a time.
Find out more here.
(*) 88% of parents say play helps them talk about important matters such as inclusion, safety, sustainability and global issues with their children. Data taken from the LEGO® Play Well Study 2026, commissioned by the LEGO Group and carried out by Edelman DXI, with insights from a total of 45,000 respondents from across 30 markets between December 2025 and January 2026. Respondents included 30,000 parents with children aged 1-12 years old, and 15,000 children aged 5-12.
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