Builders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation

October 22, 2026

BILLUND, DENMARK, 22 OCTOBER 2026: Today, the LEGO Group and DAFT PUNK™ are proud to announce a new partnership that aims to inspire and remix fandoms, with the Daft Punk robots entering the LEGO universe. Spanning product, content and brand experiences, the collaboration celebrates the creativity and communities that have shaped the legacy of both brands.

To introduce the partnership, the two brands have unveiled a film in which the duo’s minifigures follow a holographic red brick through what starts as a dark, mysterious landscape. As the robots arrive and step inside the “gates-of-play”, the holographic architecture starts to unfold and envelop them beat by beat, brick by brick, until we finally see the pair manning a LEGO brick-built console.

Working together, the LEGO Group and DAFT PUNK™ explored the archives of Daft Punk's catalogue to identify two key iconic tracks befitting this exciting new partnership. The result is a film soundtracked by “Voyager”, a bassline tribute from Daft Punk’s 2001 Discovery album, and “Human After All,” the title track from their 2005 album – carrying them on their journey to become LEGO Builders After All.

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group said "What makes this partnership so special is the enduring appeal both brands share. Like the LEGO brand, Daft Punk inspires generations through creativity, innovation and a deep connection with fans. We’re excited to build on these foundations to reimagine the Daft Punk legacy in a fresh and unexpected way, creating something unique that resonates with fans across all ages. This is just the beginning of a bigger journey – a creative collab made for fans ready to lose themselves to play.“

Clues left for fans watching closely

Fans tuning into ‘Daft Punk - WDPK 83.7’ on 21 October were met with an unexpected final transmission: a 30-second teaser featuring an iconic 2x4 red LEGO brick, with no further explanation. Shown from behind, its three internal tubes evoked speaker woofers, while clues continued to appear for viewers to decode this first hint of DAFT PUNK™ about to be reimagined in LEGO bricks.

Fan-favourite comes ALIVE: LEGO Ideas greenlights Daft Punk Concert submission.

The origins of this iconic partnership can be traced back to the LEGO Ideas community, where a Luxembourgish father-and-son passion project captured the attention of thousands of fellow Daft Punk and LEGO fans.

First crowned Grand Prize Winner of the LEGO Ideas Music to Our Ears challenge in 2020 before later reaching 10,000 supporters on the LEGO Ideas platform, this fan idea will now advance into the next stage to officially become a LEGO set that fans around the world can build and enjoy across generations. Designed as the famous pyramid stage from Daft Punk’s 2007 ALIVE tour, this product launch will represent the ultimate symbol of shared fandom and the creative foundation of this partnership.

*FAN MODEL - NOT FINAL PRODUCT

Patrick Harboun, owner of the LEGO Ideas Daft Punk Concert submission said: “This all started as a creative escape during lockdown between my son and I because of our shared love of Daft Punk and LEGO building. We never dared imagine it would take off in this way. Watching our passion project become part of an official collaboration is an incredible experience, and it's a reminder of what makes the LEGO Ideas community so special. That a simple idea, shared by fans, really can become something much bigger.”

Beyond a product collaboration, the partnership will see the duo brought to life in new ways across the LEGO brand, through a mashup of surprising events and content that crosses music, culture and creative spaces. So, whether you've been listening since Homework or discovered Daft Punk more recently, this partnership opens the door to experience more of the unmistakable world of Daft Punk through the limitless possibilities of LEGO creativity.

Cédric Hervet, Creative Director for DAFT PUNK™ said: “The pyramid stage is one of the most recognisable expressions of Daft Punk’s visual world, so it feels fitting that this fan-created design will be centre stage of this partnership. Fans have always played an important part in Daft Punk’s story, and we are excited to see that creativity reflected through the LEGO universe.”

For more than three decades, Daft Punk have redefined the relationship between music, design and visual culture. From the iconic robot personas themselves to the instantly recognisable pyramid stage, every release, performance and visual detail has become part of an artistic identity that continues to influence generations of musicians, designers and fans around the world.

The LEGO brand has long championed creativity, inspiring generations to imagine, build and rebuild. Like Daft Punk, it has continued to evolve, becoming part of popular culture, with a global community of fans who continue to reinterpret and shape its creative legacy. Now, they come together for the first time, opening the portal to new ways for fans to experience, interpret and build upon the world of Daft Punk in the LEGO universe.

More to come in 2027.

Notes to Editors

For more information, please contact: media@LEGO.com

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com.

About the LEGO Ideas platform

LEGO Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at ideas.LEGO.com.