Ciao, Venice: The LEGO Group floats new Icons set

BILLUND, DENMARK, 15 OCTOBER 2026: Venice’s iconic canals and centuries-old character are being celebrated today as the LEGO® Icons Venetian Neighbourhood (11388) set is revealed. With 5,682 pieces, this is one of the most intricate city dioramas in the LEGO Icons collection and marks the first time the LEGO Group has created a cityscape-style display model of this scale, inviting builders to capture the romance, rhythm and remarkable architecture of Venice with LEGO elements – no passport required.

Set along a bustling, brick-built waterfront, this set recreates a canal-side neighbourhood embodying the true spirit of the floating city. A luxury villa, artisan glassblowing workshop and astronomical clock tower line the water’s edge while an arched bridge crosses the canal below, where a gondola can glide through the scene. The diorama can be separated and rearranged into two distinct sections, or the roofs and floors lifted away to discover detailed interiors within each building.

With its richly layered architecture and display-ready silhouette, the model offers LEGO Icons collectors an ambitious new centrepiece build. The set is designed with playful, hands-on features that capture the enchanting atmosphere of the beloved city. Turn the small flower vase atop the street piano to play real notes or rotate the knob on the side of the clock tower to bring its astronomical calendar into motion.

The neighbourhood is also home to 17 Minifigures, bringing every corner of the storied scene to life. ​ Gondoliers, musicians, tourists and two carnival-goers dressed in extravagant costumes and elaborate masks make up a delightful tribute to the traditions and festivities that the region is famed for.

The LEGO Icons Venetian Neighbourhood (11388) set will be available for LEGO Insiders* Early Access from 1 November 2026, and for all from 4 November 2026, priced at £449.99 / €499.99 / $549.99. Discover more and purchase at LEGO.com/Venice or visit your nearest LEGO Store.

Additionally, shoppers who purchase the set (11388) between 1 – 8 November will receive the LEGO Icons Venetian Water Taxi (40898) as a gift with purchase, available while stocks last**.

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About LEGO®

LEGO is a renowned Danish toy company known for its interlocking plastic bricks. The company was founded in 1932 by Ole Kirk Christiansen and has its headquarters located in Billund, Denmark. Ole initially started the company as a carpentry business but later transitioned to making wooden toys. The name LEGO is an abbreviation of the Danish words leg godt, which means play well. LEGO's main product is its iconic interlocking plastic bricks, which can be used to construct various objects such as buildings, vehicles, and even whole cities. Over the years, LEGO has expanded its product range to include themed sets based on popular movies and franchises, such as Star Wars, Marvel superheroes, Harry Potter, and more. LEGO also offers various playsets aimed at different age groups, ensuring that customers of all ages can enjoy their products. On a global scale, LEGO operates in more than 140 countries and has numerous subsidiaries, joint ventures, and partnerships. One notable subsidiary is the LEGO Education division, which focuses on creating educational products and services that promote learning through play. LEGO also has partnerships with various entertainment companies, including Warner Bros. LEGO holds a strong market position and is widely recognized as one of the leading toy manufacturers globally. The company has experienced consistent growth over the years, with its annual revenue reaching billions of dollars. LEGO's success can be attributed to its strong brand image, high-quality products, and commitment to promoting creativity and imagination through play. In terms of competition, LEGO faces challenges from other toy manufacturers and the ever-growing digital entertainment industry. To adapt to changing market dynamics, LEGO has embraced digital platforms and released video games and mobile apps that complement their physical products. One major event in LEGO's history was its financial crisis in the early 2000s. The company faced deep losses, and its survival was at stake. However, LEGO successfully turned its fortunes around by focusing on its core strengths and introducing new product lines. Furthermore, LEGO's partnership with the movie industry, through the release of films like The Lego Movie, has significantly boosted its popularity and success. Currently, LEGO continues to innovate and expand its product range. It remains a beloved brand worldwide and enjoys a loyal customer base. The company is committed to sustainability efforts, aiming to use sustainable materials in its products and packaging by 2030. With a rich history and bright future, LEGO continues to inspire creativity and play in children and adults alike across the globe.

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