{
    "title": "What makes a LEGO\u00ae workplace click?",
    "modified_at": "2026-10-28 16:38:39",
    "published_at": "2026-10-28 16:38:00",
    "url": "https://lego-prezly.prezly.com/what-makes-a-lego-workplace-click",
    "short_url": "http://prez.ly/isoe",
    "culture": "en",
    "language": "EN",
    "subtitle": "The LEGO Group\u2019s workplace teams create state-of-the-art spaces where the magic of the LEGO\u00ae brand takes shape.",
    "slug": "what-makes-a-lego-workplace-click",
    "body": "<p>With a recent expansion of its hub in Singapore, the LEGO Group has opened the doors to one of its newest playful workplaces. The space showcases how creativity, functionality and local character come together in a space full of energy and inspiration.</p><p>A LEGO workplace is more than just an office or a factory: it&rsquo;s where colleagues come together to create experiences that inspire the world to play.</p><p>&ldquo;If you put people in a bland corporate setting, it will be hard for them to inspire the builders of tomorrow,&rdquo; says Rune Sangg&aring;rd Andersen, the head of workplace design at the LEGO Group.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-74807a76-bfcb-4a31-a6d6-dcc0203a19b8\"\n                data-id=\"74807a76-bfcb-4a31-a6d6-dcc0203a19b8\"\n                data-original=\"https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/inline/no/DSC06432-2.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Rune and his team oversee the design of new LEGO workplaces as well as upgrades to existing ones, but their work is guided by the Workplace Innovation Team led by Timothy Ahrensbach. This team sets a global framework to ensure every LEGO workplace combines functionality with inspiration; \u200b &ldquo;so that wherever you are, once you walk through the doors, you&rsquo;ll say, &lsquo;Ah, that&rsquo;s the reason I came to work here!&rsquo;&rdquo; says Tim.</p><p>In their approach, the designers try to balance a workplace&rsquo;s functionality and its look and feel, says Rune. Each LEGO workplace should deliver the same high level of functional experience, no matter the location, but should also have its own unique personality reflecting its home country and the team it hosts.</p><p>&ldquo;We like to say that we have one language but multiple dialects,&rdquo; he says. &ldquo;It has to be recognisable as a LEGO office, but we can do it in a million different ways.&rdquo;</p><p>That ambition has taken shape most recently in Singapore, Boston and Vietnam.</p><h4 id=\"singapore-a-playful-hub-for-asia-pacific\" >Singapore: A playful hub for Asia-Pacific</h4><p>Spanning more than 7,000 square metres across four floors, including a newly added expansion, the Singapore Hub takes inspiration from Singapore&rsquo;s playgrounds to create a playful and inclusive workspace.</p><p>The result is a workplace that encourages creativity, collaboration and connection for the teams who work to deliver innovative play experiences to children across the region.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-7f410d5c-6aad-4b3d-b6a4-09292793d777\"\n                data-id=\"7f410d5c-6aad-4b3d-b6a4-09292793d777\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/inline/no/FM_1075_2026_LEGO_TIME_21_04_26_V28.00_00_13_12.Still003.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"the-boston-hub-colour-with-local-character\" >The Boston Hub: Colour with local character</h4><p>At the Boston Hub, the LEGO Group&rsquo;s US headquarters that opened in 2025, local touches bring Boston&rsquo;s culture and history into the design.</p><p>A striking LEGO model of a mother duck leading a row of ducklings pays homage to the beloved book and famous Boston sculpture, Make Way for Ducklings. It also nods to the LEGO Group&rsquo;s own history of wooden duck toys from the 1930s.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-53df14bb-4ed0-4c64-a92f-b64a5a0556f5\"\n                data-id=\"53df14bb-4ed0-4c64-a92f-b64a5a0556f5\"\n                data-original=\"https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/inline/no/LEGO_Boston_Hub_1.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"vietnam-creativity-on-the-factory-floor\" >Vietnam: Creativity on the factory floor</h4><p>Factories are usually highly functional. The workplace teams were determined that the new Vietnam factory should combine efficiency with creativity, giving colleagues a space that supports collaboration, problem-solving, and innovation.</p><p>Local artists helped create graphics and artworks that sit alongside impressive LEGO models, notably the stunning dragon mural which overlooks the entrance hall, built by colleagues in Jiaxing, China.</p><p>One myth they debunked was the belief that colleagues prefer to forget all about building LEGO creations during their break times.</p><a href='https://cdn.uc.assets.prezly.com/090d02cb-2c3f-4a0f-8ad7-ca4fc20db5cb/-/inline/no/annette-102.jpg' class='release-content-attachment' id='attachment-090d02cb-2c3f-4a0f-8ad7-ca4fc20db5cb' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='090d02cb-2c3f-4a0f-8ad7-ca4fc20db5cb'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>ANNETTE-102.jpg</strong>\n        <em class='release-content-attachment__subtitle'>19 KB</em>\n    </span>\n</a><p>&ldquo;When we interviewed teams, they said, &lsquo;No way, we want as much LEGO play as possible!&rsquo;&rdquo; says Tim. &ldquo;So we went all out,&rdquo; positioning LEGO builds around the factory and in the break rooms, which also feature LEGO building tables, vivid colour schemes and, of course, great snacks.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-left release-content-image--wrap\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 480px\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-39c5d838-3276-4328-a3ad-2728d3132b7f\"\n                data-id=\"39c5d838-3276-4328-a3ad-2728d3132b7f\"\n                data-original=\"https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/inline/no/lego-london-hub-workspace.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>In Singapore, Boston, and Vietnam, the workplace teams developed three very different environments, but with one unifying objective.</p><p>&ldquo;It doesn&rsquo;t matter whether you&rsquo;re working in an office or operating a machine,&rdquo; explains Rune. &ldquo;We wanted everyone&rsquo;s experience to be on the same amazing level, so we can hear them proudly telling visitors: This is the place where I work.&rdquo;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-acd5bfd6-9200-402f-8a95-4c0db935fa73\"\n                data-id=\"acd5bfd6-9200-402f-8a95-4c0db935fa73\"\n                data-original=\"https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/inline/no/LEGO_Group_76_Southbank.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>A LEGO&reg; workplace is designed to inspire, connect, and bring out the best in our colleagues &mdash; whether that&rsquo;s at LEGO Campus, in our global hubs and offices, hybrid spaces, or manufacturing sites.</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/966d0a71-6305-4367-afa8-753dfbf8f908/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/966d0a71-6305-4367-afa8-753dfbf8f908/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/",
            "medium": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/74807a76-bfcb-4a31-a6d6-dcc0203a19b8/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/",
            "medium": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/7f410d5c-6aad-4b3d-b6a4-09292793d777/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/",
            "medium": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/53df14bb-4ed0-4c64-a92f-b64a5a0556f5/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/",
            "medium": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/39c5d838-3276-4328-a3ad-2728d3132b7f/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/",
            "medium": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/acd5bfd6-9200-402f-8a95-4c0db935fa73/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "attachments": [
        {
            "description": "",
            "extension": "jpg",
            "url": "https://cdn.uc.assets.prezly.com/090d02cb-2c3f-4a0f-8ad7-ca4fc20db5cb/-/inline/no/annette-102.jpg"
        }
    ],
    "author": {
        "first_name": "Steven",
        "last_name": "Van Lembergen"
    },
    "format_version": 6
}